Google’s John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. Microsoft said these ads use your own images, headlines, and descriptions “with the power of machine-learning technology, to deliver the best attention grabbing large visual.”

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets: A 12-Step Guide appeared first on Search Engine Journal .

Uncover unique methods to find relevant topics that go beyond traditional keyword research tools. Please visit Search Engine Land for the full article.

Danny Sullivan of Google did one of his reminder blog posts on the Google blog to highlight on your website how customers can contact your company for support. Google said this can Google show your main phone number as opposed to a third-party support provider

Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only.

How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for 2021 appeared first on Search Engine Journal

Get your entry in by next Friday, July 16 at 11:59pm PST, to save $100 off standard entrance fees (per submission)! Please visit Search Engine Land for the full article.