Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists.

This update is the second part of the June 2021 core update. Please visit Search Engine Land for the full article.

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns.

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like? For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry.

And, 51% of local marketers say their business will hire more SEO staff this year. Please visit Search Engine Land for the full article.

Industry experts explain why media optimization is crucial for meeting Google’s Core Web Vitals, which will soon impact page rankings.

Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack parameter will be available beginning June 24, 2021

Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content appeared first on Search Engine Journal .

Google announced that it is changing the insufficient payment information for Google Merchant Center.