SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next.

We cover tons of Google changes here, from user interface changes to ranking changes – most of which Google does not announce or confirm. But yesterday, Google said it made 4,500 changes in 2020 to Google Search.

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.

YouTube is a great place to find and connect with your audience.

And, why you should consider non-Google advertising. Please visit Search Engine Land for the full article.

Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in 2022. Please visit Search Engine Land for the full article

If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues. Please visit Search Engine Land for the full article.

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter.

SEO is one of the most crucial digital marketing strategies, but it’s such an in-depth concept that it pays off in the long-term to work with a qualified professional. Putting it off or hiring the wrong person can waste time, energy, and resources (not to mention all the lost revenue and business opportunities). While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you’d like to see in Google Ads, Google has announced the addition of four new metrics.