Archive for August, 2021

There are new requirements to appear in Google Podcasts recommendations

2021/08/12

The new requirements do not affect visibility in Google or Google Podcasts search results. Please visit Search Engine Land for the full article

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Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More via @sejournal, @hoffman8

2021/08/12

Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know! The post Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More appeared first on Search Engine Journal

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How to Choose the Best WordPress Theme for SEO via @sejournal, @MaddyOsman

2021/08/12

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO.

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Google Bug Shows Empty Knowledge Panel

2021/08/12

Jason Barnard, a man who follows knowledge panels probably closer than anyone else, noticed some examples of Google showing knowledge panels that are empty. To be clear, I cannot replicate any of these examples, but Jason shared some screenshots of this on Twitter.

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Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

2021/08/12

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal .

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6 Ways to Optimize Your Product Review Pages for Google via @sejournal, @krisjonescom

2021/08/12

Product reviews are essential for consumers, in Google’s eyes. Learn how to make yours stand out, rank higher, and convert more buyers. The post 6 Ways to Optimize Your Product Review Pages for Google appeared first on Search Engine Journal

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Google Still Working On Moving All Sites To Mobile First Indexing – No ETA

2021/08/12

Google’s John Mueller said this week that the search company is still not done moving sites to its mobile-first indexing.

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Google Recommends This Core Web Vitals Audit Workflow via @sejournal, @RebekahDunne

2021/08/12

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit Workflow appeared first on Search Engine Journal .

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Social First for B2B Content Marketing: What, Why and How

2021/08/12

When I think about social media marketing, especially for B2B, I’m reminded of words of wisdom from one of my favorite bands: The more you try to shave the cat The more the thing will bite and scratch It’s best, I think, to leave its fur And listen to its silky purr Some people like to make life a little tougher than it is. — Cake, Tougher than It Is (Seriously, give it a listen, it’s a bop). How does this apply to B2B social media marketing

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15 years of Google Trends; Thursday’s daily brief

2021/08/12

Plus, Instagram tests out more ecommerce support and adds contact “Limits.” Please visit Search Engine Land for the full article.

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