Google’s John Mueller said on Reddit that if you want to slow Google from crawling your site (or speed it up), it can take about a day from when you set the crawl rate setting in Google Search Console for it to kick in. The official documentation kind if implies it takes two to three days.

Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal

Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know! The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal .

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.

About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt.

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.

The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.

The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out