Archive for September, 2021

Google Search Ranking Update On Saturday – September 4th (Tools Little Chatter)

2021/09/06

This weekend there may have been yet another Google Search algorithm ranking update. This one is a bit different in that the chatter was pretty low, maybe that is because of the Labor Day weekend

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Vlog #136: Dan Sure Gives More On Google Core Updates

2021/09/06

This is the second time I interviewed Dan Shure, the first time was in vlog #20, where I went to his office.

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TikTok Reveals What Makes A High Performing Ad On Its Platform via @sejournal, @RebekahDunne

2021/09/06

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal

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How to Calculate Your SEO ROI Using Google Analytics

2021/09/06

You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions

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Google News Sending Users Directly to Publishers’ Websites via @sejournal, @MattGSouthern

2021/09/05

An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages.

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Why Web Pages Disappear from Search Console Reports via @sejournal, @martinibuster

2021/09/04

Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month The post Why Web Pages Disappear from Search Console Reports appeared first on Search Engine Journal .

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Google Ads Quality Score Not Changing But Maybe Focus On Ad Strength

2021/09/04

With Google’s plans to drop support for expanded text ads for responsive search ads, some paid search experts are asking if the Google Ads quality scores will change. Ginny Marvin from Google said on Twitter no, “Quality score isn’t changing.”

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Bing Search Tests "Skip To Web Results" Button

2021/09/04

Microsoft Bing is testing a feature to let searchers skip down to the web results, past the ads, past the knowledge panels and direct answers and people also ask boxes and just see those web results. The link is attached to the left side bar of the page and anchors you down to the proper portion of the search results.

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Google Page Experience Update Fully Live In Search & Top Stories

2021/09/04

Google has announced yesterday afternoon that the Google page experience update is now done rolling out, this includes being fully live in Google Search and Top Stories. Google said in a week, it will also be fully live in the Google News App.

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