It’s the perfect time to build, test, and perfect your lead generation tactics using Facebook’s native tools. Here’s how. The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first on Search Engine Journal .

Why are more B2B marketers than ever before embracing podcasts?

Plus, Microsoft’s new credit card ads Please visit Search Engine Land for the full article.

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more. The post YouTube Adds More Viewership Data to the Studio Mobile App appeared first on Search Engine Journal .

The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers. Please visit Search Engine Land for the full article

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said

Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google Search.

Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…