On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward. Please visit Search Engine Land for the full article

Audience targeting changes are coming to Facebook Ads campaigns starting January 19.

Google seems to be testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads. ADworld Experience posted this on Twitter but it is not clear if it works or if this was some sort of slip up from Google.

According to recent Semrush data, this month, the month of December, was the most volatile month of the year and probably Google history. Here is a chart Mordy Oberstein of Semrush shared showing how December soared amongst the rest of the months in 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. This month, the month of December…

Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. The post Google On How To Improve SEO Audits appeared first on Search Engine Journal

A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the most counterintuitive SEO recommendation/implementation you’ve done that actually made sense in the context you were working and paid off as you expected?”

Around December 27th and 28th we may have a Google search ranking algorithm jolt or quick tremor. I highly doubt Google pushed out something over the holidays, this last week of December. But it might just be some weird change that jolted the search results (like that even happens as I am describing)