Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs.

Google’s John Mueller was asked if there is a way to better control the images that Google shows in the web search results for product results. The answer is not really, there is no schema or structured data that helps you control or define these for Google, John said

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Please visit Search Engine Land for the full article.

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results…

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles. Please visit Search Engine Land for the full article.

Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need To Succeed & How To Find Them appeared first on Search Engine Journal

B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a constant state of improvement aka ABO (always be optimizing)

Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared first on Search Engine Journal .