Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.

Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started last night at around 11pm ET. Also, George at Search Engine Land spotted that Google released new placement reports for Performance Max campaigns.

Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is investigating ways to do that with IndexNow, Gary said it wont be done in a way “that people expect” with that.

Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines.

The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with the web site, it is having server issues but I thought it would be fun to cover since I never knew such an agency existed.

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature.

Here is a recap of what happened in the search forums today…

Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in search for car search results. Google said “currently car is not supported automatically as a subtype of Product.”