Archive for January, 2022

Does Domain Extension Affect SEO? Google’s John Mueller Explains via @sejournal, @MattGSouthern

2022/01/06

Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO? Google’s John Mueller Explains appeared first on Search Engine Journal .

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Apple Maps: What a maps web snapshot can do for your online content

2022/01/06

Apple lets you create a static map image from a URL with chosen parameters and characteristics. Please visit Search Engine Land for the full article.

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Google Ads error tells advertisers exact match keywords are saving as broad match

2022/01/06

The issue has no impact on how keywords are saved and Google is working on a fix. Please visit Search Engine Land for the full article

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Search incrementality: How paid and organic work together for better performance

2022/01/06

Can you stop bidding on brand terms and rely purely on organic rankings?

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PPC Audience Strategy: Targeting vs. Observation (With Examples) via @sejournal, @brookeosmundson

2022/01/06

Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs

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How customer reviews can improve your SEO efforts

2022/01/06

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.

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6 Important Lessons Learned In Building An In-House SEO Team via @sejournal, @claudiafaceoff

2022/01/06

Create an opportunity to build or grow an in-house SEO team and accelerate its evolution. Read this guide for tips on how to do it. The post 6 Important Lessons Learned In Building An In-House SEO Team appeared first on Search Engine Journal .

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Google Discover Tests New Look For Trending Searches

2022/01/06

Google is testing a new look and design for the trending searches you see on the Google home page on mobile and in Google Discover. Here is a screenshot of the slick search phrase in a bubble with the trending icon next to it that Jason Mandragona shared on Twitter.

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How Digital Video Advertising Will Dominate The Next Decade via @sejournal, @cchaitanya

2022/01/06

Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising Will Dominate The Next Decade appeared first on Search Engine Journal .

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Landing Page SEO Best Practices & Tips For Success via @sejournal, @hethr_campbell

2022/01/06

Discover the ways you can improve your ranking with landing page optimization and how the landscape has changed. The post Landing Page SEO Best Practices & Tips For Success appeared first on Search Engine Journal .

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