Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution. Please visit Search Engine Land for the full article.

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Last year was an incredible year for Core Updates , and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens .

Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business.

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out Updates To Live Videos & Remixes appeared first on Search Engine Journal

Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings?