Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal .

We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO , designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO . When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira , the architect of the Beginner’s Guide to Link Building , MozCon alumni speaker , and industry thought leader

Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal .

If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today. Please visit Search Engine Land for the full article.

Should you allow users to leave comments on your website?

What is RankBrain and how is it used by Google? Learn how it impacts search results. The post Is RankBrain A Ranking Factor In Google Search

Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is It A Google Ranking Factor? appeared first on Search Engine Journal .

Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the search results pages. It is unusual and I am not sure why Bing is testing it, but they are

Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also dropping the welcome offer feature. There is no date on when this is happening, so it might be happening now or already happened depending on the roll out timing