Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.

With Python and SEO automation, it’s possible to audit millions of URLs in sitemaps. Here’s a comprehensive technical SEO tutorial for sitemap audits. The post How To Do A Sitemap Audit For Better Indexing & Crawling Via Python appeared first on Search Engine Journal

This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update.

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad

Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post How To Completely Optimize Your Google Business Profile appeared first on Search Engine Journal .

The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on investment (ROI) were among the top benefits of effective data-driven strategy, while 54 percent said that quality data enables them to make more effective spending decisions, according to newly-released survey data of interest to digital marketers. MarketingProfs Prepare for the future with Google Analytics 4 Google will sunset its longstanding existing analytics incarnation in July 2023, and has laid out a plan encouraging users of the present version to switch to the new version, which adds greater privacy law compliance, while also removing access to analytics data from the current version, the search giant recently announced.

Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on Search Engine Journal .

If you do a search in Google Search for [inflation stocks], Google will show you a related searches feature with the title “stocks to buy now.” To savvy SEOs and searches, we know this is not Google recommending these stocks to buy but rather this is a related searches feature on the top of which stocks to buy based on content on the web.

SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You Should Be Tracking appeared first on Search Engine Journal

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