We’ve been re-optimizing Brafton’s blog content consistently since 2018.

A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here’s what you need to know.

Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked into a ranking boost of some sorts for sites that are friendly to the environment but it was tricky, he added

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search.

Here is a recap of what happened in the search forums today…

Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release

John Mueller of Google wrote a very detailed and honest explanation on why Google (and third party SEO tools) do not crawl and index every URL or link on the web. He explained that crawling is not objective, it is expensive, it can be inefficient, the web changes a lot, there is spam and junk and all of that has to be taken into account

You may see an increase in rich results report errors for event schema in Search Console as a result of this change. Please visit Search Engine Land for the full article.

Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor