The expanded capabilities may be good news for hotels, but not so much for online travel agencies. Please visit Search Engine Land for the full article.

More placements may help businesses like car dealerships get in front of more potential customers. Please visit Search Engine Land for the full article.

How to Prep Your SEO Strategy for a New Website From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step further, the best case scenario would be that your website structure is fully built based on the SEO strategy you already have in place

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms. The post URLs As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal .

Google’s John Mueller said again that Google Search does not use “engagement” as a factor for ranking or other purposes in Google Search. Google Search does not know if your web page has a high or low level of user engagement metrics and even if it did, it does not use it for ranking purposes, John said

Google has added a new attribute for some hotel listings to specify if they offer free or discounted accommodations for people displaced from Ukraine. This is a special attribute titles “accommodation for Ukraine” in the Google hotel listings.

Cloudflare announces a free Firewall that blocks many common exploits The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal .

There are tons and tons of complaints over the past week or so of reviews not posting or going missing in the local maps business listings. In short, people are leaving reviews but they are not showing up in the local and maps interfaces on Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reviews are dropping out like crazy from the local business listings in Google..

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large Ecommerce Sites Do Differently appeared first on Search Engine Journal .