Archive for March, 2022

Google: Vehicle Ads Now Available To All US Advertisers

2022/03/12

Google announced that the vehicle ads are now available to all US advertisers.

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Google Shows Buddhist Calendar Year For News Stories

2022/03/12

Here is a screenshot of Google News on mobile showing a date that is not the Gregorian date but rather the Buddhist calendar date and year. I assume this is being pulled from some sort of setting override on the phone or in Google Search settings

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Google Search Ads: No Products Found

2022/03/12

Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.” It shows a person looking under a curtain for something, which is weird.

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Daily Search Forum Recap: March 11, 2022

2022/03/11

Here is a recap of what happened in the search forums today…

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Twitter Tests More Visible Alt Text via @sejournal, @MattGSouthern

2022/03/11

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop.

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Winning B2B Calls to Action That Get Responses & Convert Browsers into Buyers

2022/03/11

Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most consequential element. Digital marketers and their campaigns are evaluated through a great many factors, which are growing more deep and nuanced as analytics evolve, but conversions are still the name of the game. It’s the easiest thing to measure and the surest sign that your content made an impact.

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Google’s Danielle Marshak On How Google Understands Videos

2022/03/11

In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a guest on the podcast. Danielle Marshak, who created a couple new SEO video help resources recently, spoke about how Google understands the content in videos.

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New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

2022/03/11

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal

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Google Tests Things To Know In Search Results More Often

2022/03/11

Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the Search On Google event and then a few weeks later we saw it being tested in the mobile results. Now more and more are seeing it in the desktop search results.

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SEO Best Practices For Migrating To Shopify via @sejournal, @digital_darts

2022/03/11

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration

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