Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO.

If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal

Image credit: Maura Boswell Well, I actually read through the 172-page Google’s Search Quality Evaluator Guidelines , with all of its memorable examples featuring jungle gyms, Tom Cruise, and the Utopia Animal Hospital.

Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal .

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches. Please visit Search Engine Land for the full article.

See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business Over Another appeared first on Search Engine Journal

Geotargeting is a critical optimization tactic.

This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools started to show volatility. There may have been a Google search ranking algorithm update on March 4th.

Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.