If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal

Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). Please visit Search Engine Land for the full article

Plus, Google releases new Google Merchant Center Insights reports. Please visit Search Engine Land for the full article

Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first on Search Engine Journal .

This won’t result in more errors, just more descriptive errors to help you debug issues. Please visit Search Engine Land for the full article

Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement : Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before. This immediately raises two questions

Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal

Google said this is because the tool has “low value.” Please visit Search Engine Land for the full article.

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Please visit Search Engine Land for the full article

Next Webinar: Find out what top marketers are doing to better understand their challenges and how they plan to achieve success in 2022. The post State Of Organic Marketing In 2022: Top SEO Priorities [Webinar] appeared first on Search Engine Journal