Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter.

The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done. The post 5 Reasons Law Firms Need Specialized Legal Content Marketing appeared first on Search Engine Journal

B2B Content Consumption Booms, With eBooks In First Place Overall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B marketers contained in the recently-released sixth annual edition of NetLine’s B2B content consumption report.

Google promised to let us know when they expand when they use MUM in search and Google did just that yesterday with this new announcement. Google announced how they are using MUM for better detection of queries around personal crisis

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links

What’s unique in content marketing for SaaS? How can you incorporate it into your own strategy?

Last month we spotted Google testing an audio based listen and translate feature for the local panel.

WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search Engine Journal .