Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal

John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?” The post Should Guest Post Links Be Marked Sponsored?

At least we had a quiet weekend for the first time in a while, but that didn’t last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google

Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared first on Search Engine Journal

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “ Global Instagram influencer marketing market could reach $15.2 billion in 2022 and by 2025 this figure could reach $22.2 billion.” While working with influencers is growing in popularity, this tactic comes with some challenges

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features.

Which is better for SEO: a subdomain, subdirectory or ccTLD?

Google’s John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which John said “I can’t think of any reason why cross-linking your language/country versions of pages would have a negative impact.”

Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends For The Fastest-Growing SMB Industries appeared first on Search Engine Journal .