Archive for May, 2022

So you think you’re a martech genius?

2022/05/09

Marketing is more complex than ever. And its evolution is accelerating.

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How HTTP/3 Helps Feed SEO’s Need For Speed via @sejournal, @williamjnye

2022/05/09

HTTP/3 is a significant step forward for the web – but what does it mean for your organization’s SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal .

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Vlog #172: Lior Krolewicz On PPC Software & Issues With Google Ads Automation

2022/05/09

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company…

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Google now allows virtual food brands to have Google Business Profiles

2022/05/09

Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.” One of the more popular virtual food brands is MrBeast Burgers, a popular YouTube creator has deals with local burger shops to sell his own branded burgers but MrBeast does not have any official burger shop or workers. You buy virtual branded food items made by the local shop. Joy Hawkins said with these updated guidelines “Mr

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Why SEO is a great investment, not just a cost 

2022/05/09

Companies make investments all the time. The intention of any investment is to fund something now that will deliver a return later

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7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark

2022/05/09

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal .

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The Business Case for Awesome B2B Content

2022/05/09

Have you seen Everything Everywhere All at Once?

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Is Google Okay With Multiple Variations of the Same Content? via @sejournal, @martinibuster

2022/05/09

Google’s John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson The post Is Google Okay With Multiple Variations of the Same Content

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How to gain insider expertise as an outside SEO vendor in 4 steps

2022/05/09

You’re an expert in SEO , but when you engage with a new client, you aren’t an expert in what they do. But you do need to learn fast. Hopefully, the client is a subject matter expert with tens of thousands of experience hours under their belt.

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Google: What to do About Spammy Links from “Malicious Domains” via @sejournal, @martinibuster

2022/05/09

Google’s John Mueller answers a question about how to handle unwanted spammy backlinks The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal .

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