Archive for June, 2022

Google adds LGBTQ+ owned attribute to business profiles

2022/06/22

Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and it makes it easier to find LGBTQ+ owned businesses in their own community

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Deepfake Technology Pros & Cons For Digital Marketing via @sejournal, @KaitlynnFrank

2022/06/22

Deepfake technology isn’t for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal .

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Finding weird stuff (FWS) is part of SEO

2022/06/22

I have a gift: an innate ability to find weird stuff in SEO. As an SEO professional, this ability can be both a blessing and a curse. A blessing, because I can typically figure out what makes one website rank above another

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Top 6 Free Survey Maker Tools For Marketers via @sejournal, @amelioratethis

2022/06/22

When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock

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Google Tests Two Rows Of Brand Story Boxes Under A Snippet

2022/06/22

I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two rows of article boxes with images (even including social media sites) about a brand below the brand’s search result snippet.

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Microsoft launches Cash back promotions for product ads

2022/06/22

Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers.

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Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

2022/06/22

How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner with? Earlier this year Instagram rolled out new enhanced tagging features that allow digital marketers to do a much better job of indicating and crediting the various influencers and creators involved in the creation of content shared on the platform

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Google Autocomplete: More than a Free Keyword Research Tool

2022/06/22

Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as a free keyword research tool

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10 Reasons You Need A Long-Term Content Strategy via @sejournal, @JuliaEMcCoy

2022/06/22

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors

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