Archive for June, 2022

4 things to learn about paid search from The North Face

2022/06/16

Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). I was thinking about these challenges recently and wanted to choose a brand and deep dive into how they handle their search campaigns

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So You Want To Be An SEO Analyst: Skills, Salaries, & Job Prospects via @sejournal, @krisjonescom

2022/06/16

Considering a new career or transition in SEO? Learn all about the skills, salary, and job prospects for SEO analysts in 2022. The post So You Want To Be An SEO Analyst: Skills, Salaries, & Job Prospects appeared first on Search Engine Journal .

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Microsoft to implement advertiser identity verification

2022/06/16

To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats

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Using digital PR to earn links and rank for your target keywords

2022/06/16

So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content.   If you build it, they will come

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Has Google’s SEO Office Hours Lost Its Spark? via @sejournal, @martinibuster

2022/06/16

Google’s John Mueller answered a question about sitelinks and rankings that closely mirrors official Google documentation The post Has Google’s SEO Office Hours Lost Its Spark? appeared first on Search Engine Journal .

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Aspirational Analysis: Competitive Research for New (or Small) Sites

2022/06/16

Competitive SERP analysis (including our recently launched Competitive Analysis Suite ) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords?

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How Long Does It Take To See Results From Link Building? via @sejournal, @alextachalova

2022/06/16

Everyone wants quick results from link building. Learn about the various factors that impact your efforts and when to expect positive changes

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Google Search Console Reports Now Show Invalid Or Valid Classifications

2022/06/16

Google has just announced that it updated its reports in Search Console to show if an error is invalid or valid in terms of it being an issue for Google to process for indexing and ranking. This is being done to better communicate if an error is causing an issue with appearing in Google Search or not.

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Google Product Reviews Update Still English Only, For Now…

2022/06/16

Google has pushed out three Product Reviews Updates, the latest being in March 2022.

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