Entity search has become a competitive advantage for businesses and brands. With Google opening its topics API and releasing the most comprehensive deep learning algorithms, such as PaLM, LaMDA2 and MUM, it’s critical to understand the semantic web and how to create and operationalize entity SEO.

Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal .

Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great results you get when using the two together.  But do you ever find yourself looking for content ideas that will attract your ideal customer? The key is being strategic about the content you’re creating if it’s going to turn browsers into buyers

Google announced that version 11 of the Google Ads API is now available.

Last year, Google began tightening controls around financial products and service ads in the UK. Well, now Google is expanding those policies to more regions starting with Australia, Singapore and Taiwan.

There is currently no safe mechanism for European publishers, or any publishers outside of the US, to block US based users and also not block Googlebot or Google from your site. Google crawls from the US and if you block US users, you would also have to block Googlebot to not implement cloaking which is against Google’s webmaster guidelines

Merchants have a new Twitter feature, called Product Drops, to help engage their followers and stay on top of new product releases. What are Product Drops.  Product Drops from Twitter is a new feature that allows brands to notify their followers when they launch a new product.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Ever feel like you’re shouting into the void with your email campaigns?