I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: The concept of toxic links is something that’s made up by SEO tools — I’d just ignore it, and perhaps move on to more serious tools. — 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 6, 2022 Now, at Moz we do not actually use this “toxic” language in our tools or accompanying guides, so this probably isn’t aimed at us. That said, I do think there’s an interesting discussion to be had here, and our competitor Ahrefs made an interesting conclusion about how this applies to “Spam Score” third party metrics, which of course is a term we coined: Good thing we managed to resist this very popular feature request for quite a few years.

There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem The post Ahrefs CEO Answers SEO Questions About ‘Yep’ In Exclusive Interview appeared first on Search Engine Journal .

Google’s May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or so. But till then, it does seem like the tremors have continued, with big spikes on Sunday, June 5, 2022.

Looking for more robust Facebook Ads reporting?

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners

Meta Platforms’ Facebook is reportedly in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking to build awareness around their brands.

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal

Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes?