Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.

From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix. The post Wix Structured Data Guide: How To Use Standard & Custom Markup appeared first on Search Engine Journal .

Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples.

Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six Plugins appeared first on Search Engine Journal

What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal

We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content strategy, it’s important for you to: Identify entities and topically-related keywords. Optimize for on-page elements. Build content that will stand out

Does investing in SEO work? Absolutely.

The average SEO-focused product page converts at only 2.9 percent , which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page or if you can safely send paid traffic to an organic page and still achieve your KPIs

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage