Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. “While Google has included suicide prevention information at the top of relevant search results for many years, this new hotline will make it easier for people in emotional distress and seeking mental health support to get help,” Google explained.

Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.

Google’s Creators channel has released a super basic video on SEO and how to rank your content in Google Search.

Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique IP address,” he added.

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.

Brands Are Investing More Social Budget On Creator Partnerships 74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the next three to six months, with 53 percent looking to strengthen their social community and some 41 percent using creator partnerships to promote brand values — three of several findings of interest to B2B marketers contained in newly-released Sprout Social study data. MediaPost [bctt tweet="“Creators are the backbone of our business. We take enormous pride in connecting them not only with listeners, but also with advertisers to help them monetize their work.” — Lee Brown of @SpotifyAds" username="toprank"] LinkedIn Business Manager is now in public beta Microsoft-owned LinkedIn has begun public testing of its previously-announced LinkedIn Business Manager, aimed at making it easier for marketers to manage advertising for multiple accounts on the professional platform, with an array of new integrated dashboard and campaign-related features, LinkedIn (client) recently announced.

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal .

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.