Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table.

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.

Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar to the refine by search feature but takes up less real estate.

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy

Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results taken over by news stories.

Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google Search.

Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after hours. If you zoom into Google Ads revenue, it was up about 13.5% and Bing Ads were up about 15%.

It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option, but not as offering video as the only option.

Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and listening to critical customer feedback to deliver unparalleled value and achieve positive growth. Highly personalized, seamless experiences are at the forefront of customer expectations, which means businesses must evolve to provide connected journeys every step of the way