The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal

What do you do if you run an event and the event is over, do you keep the webpage live, do you redirect it, do you just delete it and 404 the page? The answer is it depends, as you’d imagine.

Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet.

Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but a couple of savvy Google Discover users noticed this over the weekend.

B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in the wake of COVID

Understanding how your users engage with your brand is vital to delivering a great customer experience.

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s look into some other areas we can optimize to improve the organic performance of e-commerce websites, and some underrated but useful metrics that can help you report on that performance. Tactics to optimize and measure your e-commerce website performance Data scraping for SEO and analytics Data scraping is very useful when you want to retrieve, or scrape, elements from a page for further analysis or optimization

Wondering how you can easily beat your competition without adding another tool to your marketing stack?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google now says its guaranteed ads, the local service ads…

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer