Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away).

Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Here’s an updated list of the top 25 movies about social media.

Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about your site content.” When she clicks on her account icon, it brings up a “Search Console Insights” button with a “new” label next to it.

Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023.

Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the if the place is dog friendly.

Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and do not use additionalType, that isn’t supported.

Zeta Live is back on Thursday, September 29th, live streamed globally. Following a successful inaugural year, we’re going bigger and better. Join us as we explore how today’s creativity and micro-moments throughout the consumer journey are shaping disruptive macro movements across tomorrow’s digital economy and marketing ecosystem.

Automation has stepped in to take over many of the levers we’ve had in digital advertising. Consequently, we need to shift our attention to optimizing the things we can still control.