In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there…

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., billboards, banner ads and videos).

Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

More traffic, greater leads, higher ROI, and happier customers?

As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of sites that you think shouldn’t have been affected or other feedback.

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I love this, Google is showing a searcher that they can scan through a piece of content quickly.

Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl budget.

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one is the best fit for you

Looking to land a new SEO role to grow your career?