Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal .

After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity to connect and network with fellow attendees! And we’re happy to share that if you missed the conference live, the MozCon 2022 video bundle is now available for your viewing pleasure! Start watching now For $299, you’ll gain access to every presentation and speaker deck to watch as many times as you’d like.

Here is a recap of what happened in the search forums today…

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era. “Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers, and developers,” Adobe said in the press release.

Picture this: It’s mid-December and you’re on a road trip through Florida.

Leave no room for doubt when it comes to proving that your business truly exists. Successfully verify your Profile with video on Google Business Profile.

Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You Need To Know appeared first on Search Engine Journal .

What a week, we had the launch of the September 2022 core update that started off strong and fast.

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the total ad revenue share amongst platforms like Amazon, Microsoft, and Yelp.

There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue with