SEO and content are both powerful on their own.

Historically, I mean for over a decade, John Mueller was the single person answering questions from SEOs on the Google SEO office hours segment.

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips.

Google’s John Mueller was asked if a spike in crawler activity would be a sign that the helpful content update is rolling out. John said no, as expected because he said no to this question numerous times on previous updates.

Google Ads has stopped supporting the top content bid adjustments and in October 2022 will migrate campaigns using content bid adjustments to automatically default to 0%.

I am wondering if the screenshots below are the new featured snippet callouts Google spoke about almost a month ago.

So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO consultant, and Danny Sullivan, Google’s Search Liaison, about just that.

In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement is critical. In order to navigate the ever-changing waters ahead, it’s essential that leaders are laser-focused on the right KPIs for their business goals and needs—not vanity metrics.

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