Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO .  I asked him what SEO meant, and he responded, “Search engine optimization.

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful.

Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal .

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs.

Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again.

Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year.  The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY.

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine Journal .