Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.”

Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms can “demote site scraping content from other sites.”

In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn’t mean Google will index that content faster or any better than longer content.

Here is a good one-liner from Google’s John Mueller on the technicalities of the Google index. John said on Twitter “A page’s content doesn’t need to be indexed for a page to be indexed.”

In a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before. Key findings

Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search.

Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to produce more content in less time and with fewer resources. So how are the most successful teams currently executing production and managing their workflows

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s leading B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes. In this spirit, for nearly a year now we have regularly made a point of taking the time to congratulate and honor business marketing leaders who have recently seen career advancement.

Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search Engine Journal .