Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal .

In July of this year, Dr.

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal .

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal

Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads. Taboola’s native edge

Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion.

Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties