Archive for January, 2023

Yoast SEO 20.0 Update Makes Big Changes via @sejournal, @martinibuster

2023/01/24

Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on Search Engine Journal .

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How To Avoid Plagiarism: Don’t Devastate Your Writing Career via @sejournal, @ronlieback

2023/01/24

Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content.

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12 Social Media Posts For Real Estate Inspiration via @sejournal, @atuljindal01

2023/01/24

Create social media posts that’ll establish yourself as an area expert and inspire your customers. Here’s a guide to do just that.

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ChatGPT Won’t Replace Google Search (Yet)

2023/01/24

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): Is ChatGPT a search engine

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This day in search marketing history: January 24

2023/01/24

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.  According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.” (That was structure, keywords, bids, ads.) They would also offer “setup and ongoing activation of advanced features” and “ensure the right features are being activated at the right moment.” In a  disclaimer (posted by Aron Levy)  the company said it didn’t “guarantee or promise any particular results from implementing these changes” made by its experts. As Levy put it on Twitter , Google was basically saying: “we’re gonna start messing with your accounts in a week unless you explicitly say no.” What did Google have to say about this pilot program?

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Daily Search Forum Recap: January 23, 2023

2023/01/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have been a Bing Search ranking algorithm update…

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Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone via @sejournal, @MattGSouthern

2023/01/23

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal .

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Webinar: Think spiderwebs, not funnels, for remarkable SEO results by Cynthia Ramsaran

2023/01/23

With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most funnels leads to poor organic traffic outcomes.

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TikTok Staff Can Decide What Goes Viral via @sejournal, @BrianFr07823616

2023/01/23

TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.

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Google Ads Down For Advertisers, Google Confirms via @sejournal, @brookeosmundson

2023/01/23

Google Ads platform is down for advertisers around the world right now.

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