Archive for January, 2023

2023 Local SEO Success: Human Power in a Year of Change

2023/01/04

2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners and their marketers, as well. Having weathered the extraordinary events that occurred in local search in the second half of 2022 – most particularly the deprecation of the historic Google Business Profile Manager Dashboard and a slew of business-impacting bugs – it’s my prediction that 2023 is going to be a year of notable change for the millions of local brands for whom Google’s local search interfaces have become integral to discovery, communications, and sales

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This day in search marketing history: January 4

2023/01/04

Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec

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YouTube Predicts What Will Go Viral In 2023 via @sejournal, @MattGSouthern

2023/01/03

On the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. The post YouTube Predicts What Will Go Viral In 2023 appeared first on Search Engine Journal .

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Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

2023/01/03

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand.

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Daily Search Forum Recap: January 3, 2023

2023/01/03

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Commerce Components by Shopify gives large retailers new ways to use the platform

2023/01/03

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail.

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Instagram Chief Lists Top 3 Priorities For 2023 via @sejournal, @MattGSouthern

2023/01/03

Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. The post Instagram Chief Lists Top 3 Priorities For 2023 appeared first on Search Engine Journal

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TikTok adds 5 new ways to enforce safety for teen users

2023/01/03

TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new

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LinkedIn Announces 7 Updates Coming In 2023 via @sejournal, @MattGSouthern

2023/01/03

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal .

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SEO content writing vs. content writing: The key difference

2023/01/03

SEO content writing, what exactly is it? And how does it differ from typical content writing

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