As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences

R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14.

Google Ads simplifies location targeting.

Here is a recap of what happened in the search forums today…

Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves.

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI  New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns: — AdsLiaison (@adsliaison) February 27, 2023 Create new assets with Google’s AI.

This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement.  This is my first B2BMX and I’m hoping to run into some old friends as well as make some new connections as I soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting. If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the 10 can’t-miss sessions I’m most looking forward to. Here are my top 12 (because I couldn’t narrow it down to 10) Can’t-Miss Sessions at B2BMX 2023: DAY 1 – FEB 27 Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs

Keyword cannibalization happens when you have two or more pages ranking for the same keyword.

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…