Archive for February, 2023

Google: Firewalls or CDNs Issues Are The Most Common Reason For Blocking Googlebot

2023/02/01

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

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Google: Search Console Verification Does Not Impact Your Ranking

2023/02/01

Gary Illyes said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

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Google Blasts Agencies That Sell Links & Disavow Link Services

2023/02/01

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

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Google: Nofollow Site Credit Links Footer Links If You Control Them

2023/02/01

Google is still recommending that you nofollow your credit links in your footer, if you have control over those links. So the site designed by or powered by or made by types of links, nofollow those links if you can. If you can’t – then don’t worry about it, Google added.

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Google Ads To Update Government Documents and Official Services Policy On March 31

2023/02/01

After months of silence and no policy updates from Google Ads, Google has posted that it will be updating its Google Ads Government documents and official services policy in a big way.

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Yelp Details Removal Of Paid Review Groups & Lead Generators via @sejournal, @martinibuster

2023/02/01

Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022 The post Yelp Details Removal Of Paid Review Groups & Lead Generators appeared first on Search Engine Journal .

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The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

2023/02/01

Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying into it could at the very least cause unwanted surprises, and at the worst end up proving disastrous. Thankfully, there are marketing tactics that persevere better than others during uncertainty, however none will be quite the digital panacea that some have been recently touting.

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The WordPress Security Guide To Keep Your Site Safe via @sejournal, @martinibuster

2023/02/01

Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities. The post The WordPress Security Guide To Keep Your Site Safe appeared first on Search Engine Journal .

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How To Create A Content Strategy Framework via @sejournal, @JuliaEMcCoy

2023/02/01

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal .

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