Archive for March, 2023

Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern

2023/03/27

New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.

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Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

2023/03/27

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th.

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How to write title tags for SEO with ChatGPT

2023/03/27

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO , keyword research and SEO-focused content creation . Title tags are another area the platform can help you with.

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Vlog #216: Sam Michelson On Search Intent, Features & Reputation Management

2023/03/27

In part one, we spoke about who Sam Michelson is and his business development techniques.

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How much should you budget for content?

2023/03/27

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget . How much should you budget for content?

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Local Ranking Study For 2023 From Whitespark

2023/03/27

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

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Google Ads Tests Blue Badges For Verified Advertisers In Search

2023/03/27

Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges and checkmark within it.

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Google Might Not Fully Render A News Article Before Showing It In Search

2023/03/27

Gary Illyes from Google said that in some cases, Google may not fully render a page before showing it in Google Search or Google News. It depends on how timely that content is and how quickly Google needs to index and serve it in Google Search.

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Google Currently Looking Into AMP Support in GA4

2023/03/27

As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google’s Ads Liaison, Ginny Marvin, said on Friday that Google is “currently looking into it and will share an update as soon as we have one.”

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Microsoft Exec Burns Google Over Lack Of Citations In Bard

2023/03/27

As a reminder, when Google launched Bard, I, along with some others, were taken back by the lack of citations and links to sources provided in its answers. A Microsoft executive of over 21 years, Michael Schechter, Vice President, Growth and Distribution at Microsoft, even mocked Google Bard about that over the weekend.

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