Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant . The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness.

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three we go into pricing your services…

Google’s John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known.

Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau.

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company’s mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph.

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection we’ve all encountered at some point in time — it’s just inevitable. But there is a method to increasing the chances the expert you have your eye on not only replies to your messages but does plenty more — and I’m not talking about simply using money as a motivator

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey.

A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business.

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Google annotated the video to make the conversation more understandable to the general public, as well as explain more about the particular feature that was being discussed, a change to how it handles spelling corrections. “I got to attend one last October, and it was one of the most fascinating, interesting things I’ve witnessed in my nearly 16 years of covering search,” wrote Search Engine Land’s Editor-in-Chief Danny Sullivan .

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007. The EU began its  investigation  in November 2007.