SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query.  Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).  SEO and PPC are both forms of marketing on search engines. Organic search marketing and paid search marketing are different channels, but the goals and platforms are ultimately the same

Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. The post Google Ads Launches Performance Max For Travel Goals appeared first on Search Engine Journal .

Google is now showing products that businesses add through the Google Business Profile manager directly in Google Shopping search results. I was not sure if this is new, but it seems most local SEOs think it is, so I am sharing it here.

Google’s John Mueller was asked if having hyphens in your domain name, like www.my-site-goes-here.com, can cause ranking issues in Google Search. John Mueller said no, domains with hyphens are not seen as low quality by Google algorithms.

Google may be testing replacing the “people also ask” with a “more to ask” box. I am unsure if this is just a headline change or if there is any functional difference.

Google may be testing replacing the “people also ask” with a “more to ask” box. I am unsure if this is just a headline change or if there is any functional difference.

Google Explore is that weird feature you get when you keep scrolling and scrolling through the search results. Then Google hits you with this explore feature to expand your query in a very visual way. Well, it seems like Google added local listings to the Google Explore section.

Google announced last week that Google Search “now makes it easier to search for datasets” by showing “more datasets” and explore more features for datasets within Google Search.

Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. The post Microsoft Launches Local Search Ads For Bing appeared first on Search Engine Journal .