Archive for April, 2023

U.S. search ad revenue hit a record $84.4 billion in 2022

2023/04/13

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today.

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Google Warns Against Cloaking HTTP Status Codes via @sejournal, @MattGSouthern

2023/04/12

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 12, 2023

2023/04/12

Here is a recap of what happened in the search forums today…

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Google releases April 2023 reviews update

2023/04/12

Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of nearly any reviewable topic, including: Services and businesses.

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Google April 2023 Reviews Update Focuses Heavily On Experience via @sejournal, @martinibuster

2023/04/12

Signals of experience play a strong role in Google’s April 2023 Reviews System update The post Google April 2023 Reviews Update Focuses Heavily On Experience appeared first on Search Engine Journal .

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

2023/04/12

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients.

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5 Python scripts for automating SEO tasks

2023/04/12

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years.

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How to glean insights from impression share to boost PPC performance

2023/04/12

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously

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Google Has Not Pushed Search Ranking Updates Where They Got Everything Wrong

2023/04/12

Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a bit up.” John responded saying, “I’ve seen a ranking update landing as “oops, everything is wrong.” There’s always room for improvement, I don’t think the team sees it as having “messed up the search results.”

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SpamBrain Flexes In Google’s 2022 Web Spam Report

2023/04/12

Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing how successful SpamBrain was at making big strides in fighting search spam.

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