Archive for May, 2023

Tools Of The Trade: When To Use ChatGPT And When To Use Google via @sejournal, @tonynwright

2023/05/24

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT And When To Use Google appeared first on Search Engine Journal .

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I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level

2023/05/24

In her last piece, Jo took you on an adventure diving for treasure in the long tail of search . This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking.

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Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing via @sejournal, @hethr_campbell

2023/05/24

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you.

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Bing Integrates With ChatGPT via @sejournal, @MattGSouthern

2023/05/23

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal .

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Daily Search Forum Recap: May 23, 2023

2023/05/23

Here is a recap of what happened in the search forums today…

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Leverage first-party data for a winning CRM strategy by Cynthia Ramsaran

2023/05/23

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized

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Google Bard adds images in responses

2023/05/23

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today. What’s new

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Google Ads adds 2 new campaign types: Video views, demand gen

2023/05/23

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today.   Video view Campaigns.

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Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

2023/05/23

Google reveals new information about the ‘Topic Authority’ ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal .

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Google Marketing Live 2023: Everything you need to know

2023/05/23

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account.

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