Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology

Google is now rolling out the related topics search filter feature on desktop search results.

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost The new Google Search Generative Experience: Here’s what it looks like Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced

Meta has introduced the AI Sandbox, which will bring generative AI to its advertisers. Meta’s three new generative AI features. Select Meta advertisers can now create text variations, generate images from prompts and adjust image sizes – all with the ultimate goal of making the ads more engaging

Optimizing for search requires time and effort, as most SEO experts would attest.

What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O…

What if you had a hub on your website where all your visitors could discover your amazing content?

I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it.

Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because, well, there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service.