Tag Archive

Links are not a top 3 Google Search ranking factor, says Gary Illyes

Published on 2023/09/25 By admin

In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in Austin last week. Why we care

9 Amazon reviews best practices to boost sales and trust

Published on 2023/09/13 By admin

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.

4 reasons you should try Facebook Dynamic Ads

Published on 2023/09/13 By admin

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social?

Google CEO on SGE and Search evolution: ‘We’ll get it right’

Published on 2023/09/12 By admin

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen

Threads search is coming, but when?

Published on 2023/08/31 By admin

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming

Instacart IPO: 7 key takeaways for advertisers

Published on 2023/08/28 By admin

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care

Google sending notifications that UA has stopped processing data

Published on 2023/08/23 By admin

Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past 24 hours.

Six ways generative AI can transform your search strategy by Adthena

Published on 2023/08/17 By admin

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence

How to get Universal Analytics-like insights in Google Analytics 4

Published on 2023/08/15 By admin

While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him

Amazon tests AI-generated review highlights with U.S. mobile shoppers

Published on 2023/08/14 By admin

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June . Why we care.