Archive for May, 2023

Vlog #225: Menachem Ani On Google Ads & Structuring Performance Max Campaigns

2023/05/30

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings…

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Americans Know About ChatGPT But Few Use It, Survey Finds via @sejournal, @MattGSouthern

2023/05/30

Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. The post Americans Know About ChatGPT But Few Use It, Survey Finds appeared first on Search Engine Journal .

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Is your YouTube Channel a brand video graveyard? How to revive it

2023/05/30

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Shouldn’t I be on TikTok instead

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Google Search Generative Experience Early Complaints & Responses From Google

2023/05/30

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience.

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Bing Chat Adds Anchor Text Hyperlinks Within Answers

2023/05/30

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses.

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Bing Video Search "More Like This" Action

2023/05/30

Bing has a feature in the Bing video search results to see “more like this” on video overlays. Plus, there are a few more features here on the video landing page in Bing Video search.

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Google: Allow GoogleBot To Bypass Age Gate On Adult Content

2023/05/30

Google has updated its SafeSearch, adult content filter, help documentation to say you should not show the age gate prompt to Googlebot. Google wrote, “For content behind a mandatory age gate, we recommend allowing Googlebot to crawl your content without triggering the age gate.”

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Local Landing Pages: A Strategy For Ranking Local Search Terms via @sejournal, @localseoguide

2023/05/30

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide

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Video Marketing For Law Firms: 8 Tactics For Lead Gen Success via @sejournal, @jasonhennessey

2023/05/30

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal .

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Microsoft Introduces Insights For Universal Event Tracking Tags via @sejournal, @kristileilani

2023/05/29

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.

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