In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value.

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery.

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack?

Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Thursday night, May 25th, through late Saturday night, May 27th. Any stories published here will be scheduled, written beforehand…

Google has updated the badges some merchants display for their product listings in Google Search to say “Top Quality Store” instead of the original “Trusted Store” badge. Google posted “We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard , the badge will say “Top Quality Store” instead.” No impact. Google said this is just a name and title change and this won’t have any impact on anything else.

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark.  Specifically, adding pre-defined services in GBP seemingly impacts local search rankings.

I am seeing signs of another unconfirmed Google search ranking algorithm update, this one kicking off on May 22nd and continuing over the next few days. This one is unusual in that I see significant chatter amongst the SEO community but some of the more popular Google rank checking tools are not picking up on it.

There was a bug with Google Jobs Search that wouldn’t show new or recent job listings from the past three days. The issue has been going on for the past several days and after four or so days of it being an issue, Google finally fixed it at around 2pm ET yesterday. I wanted to document the issue, so you see what happened.

Google is testing a new feature named “suggestions for your search.” It is an interactive and visual feature to help you expand and dig deeper into your search process.